Lisa Loftis is a Customer Intelligence thought leader and product marketer at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book Building the Customer-Centric Enterprise. She can be reached at Lisa.Loftis@sas.com.
Customer trust is a multifaceted thing. On one hand, earning and keeping it requires marketers to overcome a myriad of threats. On the other hand, trust is almost universally revered by marketers, and once obtained, the benefits are plentiful. A new report from Harvard Business Review Analytic Services and sponsored
Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
Composable, packaged, unbundled, traditional, reverse ETL, zero copy – these are just a few of the terms used to describe customer data platforms (CDPs) today. If you find that understanding the CDP marketspace is a bit like trying to discern meaning from a word salad (defined by Merriam-Webster as “a
The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces
During a lighthearted moment in a serious conversation, Howard Schmidt, cyber security advisor to multiple presidents, told a Wall Street Journal interviewer that relying on a government agency as your primary backstop during a major cyber security breach is akin to calling Ghostbusters: you might not get the help you
