Dr. Iain Brown is the Head of Data Science for Northern Europe and an Adjunct Professor of Marketing Data Science at the University of Southampton, renowned for his extensive expertise in AI and machine learning across various sectors. He is the author of "Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers," which consolidates his deep knowledge in leveraging data science for marketing effectiveness. An accomplished speaker and leader, Dr. Brown continues to shape the future of data-driven strategies and innovation in data science education and application.
As businesses in the UK and Ireland rapidly adopt generative AI, strategic insights from the latest SAS study reveal the roadmap to successful integration and the hurdles to overcome. GenAI is rapidly transforming how businesses operate, innovate, and interact with customers and employees alike. However, as the technology proliferates, so
Data science continues to be a pivotal force driving innovation across industries. From enhancing customer experiences to optimizing operational efficiencies, the role of data science is expanding, bringing with it new challenges and opportunities. This article explores the emerging trends and technologies that are shaping the future of data science
