SAS leaders tipped their hats to the latest advances in data and AI and to the road ahead during SAS Innovate.
Leaders shared updates across agentic AI, industry-ready models, data management, governance and emerging technology, all grounded in helping organizations put AI to work responsibly and at scale. Here is a look at the key announcements from Innovate.
Expanded agentic AI capabilities coming to SAS Customer Intelligence 360
SAS is expanding agentic AI capabilities in SAS Customer Intelligence 360 to help marketers move faster from insight to action. The updates introduce more autonomous decision-making to help identify opportunities, recommend next‑best actions and activate them across channels in real time. These capabilities are designed to reduce manual effort while improving personalization at scale. Governance and transparency remain foundational, helping organizations innovate responsibly while maintaining trust.
Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI
SAS and Liverpool FC are strengthening their partnership to deliver more personalized, real‑time digital experiences for fans. Using AI and advanced analytics, the collaboration focuses on better understanding fan behavior and delivering content and engagement that feels timely and relevant. This work builds on how SAS technology already supports Liverpool FC’s data‑driven decision‑making. Together, SAS and Liverpool FC continue to show how analytics can deepen fan connections at global scale.
SAS survey: Industry leaders on the quantum AI cusp
A new global SAS survey explores how industry leaders view the emerging convergence of quantum computing and AI. Results show strong optimism about the long‑term potential of quantum AI, alongside uncertainty about readiness, talent and timelines. Leaders see opportunities for breakthrough advances but recognize the need to prepare now. The findings offer insight into how organizations are thinking about what’s next in advanced analytics and AI innovation.
SAS AI Navigator to bring order to AI chaos
SAS AI Navigator is designed to help organizations better understand, manage and govern their AI initiatives. The solution provides a centralized view of AI efforts to align strategy, risk management and execution. By increasing visibility and clarity, SAS AI Navigator helps organizations move from fragmented experimentation to coordinated progress. The approach supports responsible AI adoption while accelerating business value.
SAS at 50 years: Built on trust, shaping the future of AI
As SAS marks its 50th anniversary, the company reflects on a legacy rooted in trust, ethics and customer focus. Those principles continue to guide innovation as AI becomes more powerful and complex. The milestone highlights how responsible analytics has enabled SAS to drive impact for decades. Looking ahead, SAS remains focused on shaping the future of AI to benefit businesses and society.
SAS aims AI agents at industry’s toughest challenges
SAS is bringing AI agents and advanced analytics together to help organizations tackle complex, real‑world challenges. These capabilities combine automation with human expertise to support faster, more confident decision‑making. By applying AI agents across industries, SAS is addressing problems that demand scale, speed and trust. The approach reinforces a focus on practical, responsible AI that delivers measurable impact.
SAS advances its AI-ready data management foundation for industry agents and automation, with governance built-in
SAS is enhancing its data management foundation to better support AI agents and intelligent automation. The updates help organizations prepare, integrate and manage data for advanced AI use cases. Governance is embedded throughout to support data quality, security and trust. This foundation helps organizations scale AI more confidently across the enterprise.
SAS expands SAS Viya with governed AI assistants and agentic AI capabilities
SAS is expanding SAS Viya with new governed AI assistants and agentic AI capabilities designed to boost productivity and insight generation. These enhancements help users interact more naturally with analytics while maintaining oversight and control. Built‑in governance supports responsible AI use across teams and workflows. The updates reinforce SAS Viya as a trusted platform for enterprise‑grade AI and analytics.
Stay tuned, ya’ll! More coverage from SAS Innovate is coming soon, including what these announcements mean for SAS employees, customers and partners. Until then, keep an eye on the latest and greatest announcements at sas.com/news.
