Data deprecation is top of mind
"2023 will be the year that marketers respond to data deprecation. The imminent demise of third-party cookies in 2024 means brands must rethink their entire customer data strategy, from zero-party data through first- and second- to third-party data. The change presents an amazing opportunity for brands to divest themselves of poor marketing practices that relied on third-party cookies and develop closer, more trusted relationships with customers. Enhanced trust and transparency will lead to stronger customer relationships, more effective marketing, and ultimately, better business outcomes, which are more vital than ever as we face economic headwinds." - Jennifer Chase, Chief Marketing Officer
How to create a world-class customer experience with data Knowing the difference between customer experience and customer service
