Are you getting the most out of consumer IoT data?


In an IoT world, everything is connected. But what does it mean to be connected?

  • Does it mean being plugged in to your phone, car, home, TV, favorite apps and retailers?
  • Does it mean knowing what’s happening all around you?
  • And having the “things” you’re connected to acting as recommender systems to tell you what you might like based on what you’re doing at that moment?
  • Or how best to get from point A to point B?
  • Or whether it’s time for your vehicle to be serviced?

Connected technologiesOf course, the answer is YES to all of these questions (and more).

If you’re a manufacturer or provider of goods and services – you should be looking for ways to tap into the data from your products and customers. The opportunities to be connected and leverage analytics to act in a meaningful way are immense.

When you manage your data properly and apply predictive analytics, you can:

  • Provide the best customer interactions.
  • Predict events and outcomes to ensure the best experiences with your products (and in the case of automotive, your dealers).
  • Speed the pace of insights.
  • Iterate faster when designing new business models and innovation.

Join Matt Jennings, Regional President Americas, Bosch Software Innovations, and me for episode 3 of Bosch’s IOT Webinar Series on July 12th at 1pm CDT: Understanding the business value of data exploration. Matt and I will share insights on how to drive the user experience with data insights – from machine to vehicle data analytics and beyond.


About Author

Norm Marks

Director, Automotive & Manufacturing

Norm heads up the Automotive Industry team at SAS, leading SAS' strategy, sales and go-to-market efforts to help our Automotive clients make better business decisions. He has held various senior leadership positions in the industry and uses his experience to drive value for his clients.

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