How to get buy-in for data and analytics projects


Do you have a great idea for an analytics project but need approval to get started? Or maybe you've had some initial successes with analytics and you're ready to expand the program. We talked to four analytics leaders in the higher education industry to get their advice on how to gain buy-in for analytics projects.

In my first two posts in the Analytics in Real Life blog series, we learned how higher education customers are using SAS and why they chose SAS. Then they shared the positive impact of using SAS and analytics for their users and institution.

Today the following customers share tips use for gaining buy-in for data and analytics projects:

  • Gina Huff, Senior Applications Programmer Analyst at Western Kentucky University
  • Karl Konsdorf, Acting Director, Research, Analytics and Reporting at Sinclair Community College
  • Dan Miller, Director for Business Intelligence for the North Carolina Community College System
  • Sivakumar Jaganathan, Executive Director, Data Warehouse and Business Analytics for the University of Connecticut

Analytics in real life: gaining buy-in

Interested in learning more? Read the paper, Analytics Across the Student Life Cycle, which shares best practices that are fundamental to increasing student success. It also provides examples and case studies of how higher education institutions are using advanced analytics and data visualizations to optimize key phases of the student life cycle. Want some hands on experience? Check out this blog post that features seven publicly available education websites in which you can explore visual dashboards in action.

I hope you enjoyed learning more about how education customers use analytics in real life. Please feel free to share this post and these videos with your colleagues and friends. Also, stayed tuned as there is more to come.


About Author

Georgia Mariani

Principal Product Marketing Manager

Georgia Mariani has spent nearly a quarter-century exploring and sharing how analytics can improve outcomes. As a Principal Industry Marketing Manager at analytics leader SAS, supporting the education industry, she passionately showcases customers using analytics to tackle important education issues and help students succeed. Georgia received her M.S. in Mathematics with a concentration in Statistics from the University of New Orleans.

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