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Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Analytics as a guiding light

Digital transformation. Yup, I said it. It's over-hyped. But as SAS Chief Operating Officer and Chief Technology Officer Oliver Schabenberger says, "It's also real and powerful. Our world is being liquefied from physical assets into virtual assets, and analog processes into digital processes - the world is turning into bits

Advanced Analytics | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3]

In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must

Advanced Analytics | Learn SAS | Machine Learning | Programming Tips
Suzanne Morgen 0
Learn about new data mining and machine learning procedures in SAS Viya

Have you heard that SAS offers a collection of new, high-performance CAS procedures that are compatible with a multi-threaded approach? The free e-book Exploring SAS® Viya®: Data Mining and Machine Learning is a great resource to learn more about these procedures and the features of SAS® Visual Data Mining and

Analytics
Ashley Binder 0
50 years of strong, intelligent women

Fifty years ago, as the women’s liberation movement was gaining momentum in the U.S., my maternal great-grandmother, Pearl, worked in a factory sewing American flags while volunteering with the Girl Scouts and caring for her grandchildren. My paternal grandmother, Greta, also worked in local factories while caring for her family.

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Marketing AI vision

Your brand is customer journey obsessed, and every interaction with your company provides a potential opportunity to make an intelligent decision, deepen engagement and meet conversion goals. The hype of martech innovation in 2020 is continuing to elevate, and every technology vendor is claiming the following statement: "Bolster the customer

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