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Chris Hemedinger 0
This is your database...on SAS

Curt Monash posted a nice summary of the current and planned offerings that help to make SAS analytics more available "in the database" -- allowing you to analyze your data quickly without having to move it around so much. If you use SAS with Teradata, Netezza, or DB2, much of

Advanced Analytics
Mike Gilliland 0
Holdout Sets: Good or Bad?

My friend Tom Reilly of Automatic Forecasting Systems posted this comment on the INFORMS discussion group on LinkedIn: Some use all of the data and some withhold data to find the best forecasting model? Withholding is arbitrary as changing the withhold from x to y means a completely different model

Analytics
Anne Milley 0
Playing in Everyone’s Backyard

One of my all-time favorite quotes is from John Tukey: “The best part about being a statistician is you get to play in everyone’s backyard."? Statistics (and more broadly, analytics) contributes to and draws from multiple disciplines. There is a unity to analytical methods: The same method used in quantitative

Customer Intelligence
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MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.

Customer Intelligence
Justin Huntsman 0
Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with

Customer Intelligence
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MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital

Analytics
Peter Dorrington 0
Analytical marketing roadmap - part 1

In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,

Customer Intelligence
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Welcome, Alison Bolen

I'm really pleased and excited that my friend and colleague Alison Bolen is becoming a contributor to this blog. Alison has been one of the most dedicated, vocal and tireless advocates of the value of social media to SAS, even before I started working here. A lot of the progress

Chris Hemedinger 0
Goodbye, floppy disks

I've just read that Sony plans to discontinue the manufacture of 3.5-inch floppy disks. [Update: a more complete tribute to the floppy disk is over on Geek News Central.] The announcement made me nostalgic for the days when we shipped The SAS System on floppies. I don't think we've done

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