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Analytics | Customer Intelligence
Patrick Xhonneux 0
Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to

Analytics | Data Management
Marinette Nystrom 0
Preparing for GDPR implementation

Marinette Nyström interviewing Casper Pedersen, Principal Business Solutions Manager The EU’s new General Data Protection Regulation (GDPR) was approved in May 2016, and companies must be compliant by May 2018. Research shows, however, that fewer than 30% of companies impacted are prepared for it. I had a discussion with Casper Perdersen, who recently