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Advanced Analytics | Machine Learning
Dariusz Jańczuk 0
Is intelligent content on the web the answer to mass content blocking?

As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.

Analytics | Data Management
Cecily Hoffritz 0
Get in control of EU Data Protection regulation

Whether you work with IT, compliance or at C-level, you would have heard of the new EU General Data Protection Regulation by now. With the compliance deadline of May 2018 fast approaching, hopefully, you have already started taking necessary steps to prevent your company from incurring massive fines. How do

Advanced Analytics | Artificial Intelligence | Internet of Things
Katrina Wakefield 0
Are public services ready to exploit artificial intelligence?

Governments are already using data and analytics in a number of ways to help them become better informed and provide superior services for their citizens. For both central and local governments, an increasing number of back end processing and citizen engagement opportunities are emerging for smart use of artificial intelligence

Analytics | Internet of Things
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How digital product design is disrupting traditional industry definitions

by Erich Hugo, Business Development Director, BAS ITG It is becoming something of a truism that digital product design is disrupting traditional industries. I think it is interesting, though, to focus on how this is happening, and especially in retail, where consumer experience is a vital element. Four emerging retail

Analytics | Customer Intelligence
Patrick Xhonneux 0
Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to

Analytics | Data Management
Marinette Nystrom 0
Preparing for GDPR implementation

Marinette Nyström interviewing Casper Pedersen, Principal Business Solutions Manager The EU’s new General Data Protection Regulation (GDPR) was approved in May 2016, and companies must be compliant by May 2018. Research shows, however, that fewer than 30% of companies impacted are prepared for it. I had a discussion with Casper Perdersen, who recently