Hidden Insights

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Advanced Analytics | Customer Intelligence

Hidden Insights: Stop gazing in the rear-view mirror to compete on customer experience

Tiffany Carpenter5 July 2018 0

Stop gazing in the rear-view mirror to compete on customer experience

While most organisations claim to want to compete on customer experience, our research shows that most organisations are unable to use analytics to predict customer needs. In the Age of Now, where consumers have more choices than ever and their expectations of brands are higher than ever, customer experience and

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Analytics | Customer Intelligence | Internet of Things | Machine Learning

Hidden Insights: Machine learning to (re)learn about the consumer’s genome

Max Ardigò27 June 2018 0

Machine learning to (re)learn about the consumer's genome

An interview with Gaetano Giannetto, CEO of Epipoli/Groupalia Transparency and quality of algorithms will form the basis of a new alliance and a new balance between companies and their customers. “Data intelligence becomes a competitive advantage only if you’re able to use it,” according to Gaetano Giannetto, CEO of Epipoli,

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Retail

Analytics | Customer Intelligence

5 principles to drive a better customer experience

Augusta Longhi22 June 2018 0

5 principles to drive better customer experiences

What does it take to get customer experience right? We can probably all agree that it starts with data, and that means good data. Data holds clues about what your customers want, how they feel, how they like to engage with your brand, how often they want to be in

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Customer Intelligence

Dariusz Jańczuk22 June 2018 1

How does customer intelligence support modern marketing?

In my last blog post, I discussed the features of a customer intelligence solution that enable it to support more coherent marketing. In this post, I consider how customer intelligence can be used to support marketing, from conscious management and monitoring of strategic goals to planning and managing the experience

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Analytics | Customer Intelligence

Defining and exploring customer intelligence

Dariusz Jańczuk15 June 2018 0

Defining and exploring customer intelligence

Analysing data collected from customers allows companies to build a better understanding of customer behaviour. This enables businesses to contact customers in a more intelligent way and provide highly personalised, relevant messages. This sounds simple, but how does it work in practice?

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Mike Turner8 June 2018 0

What is the future for loyalty programs?

Over the past few months not a day goes by when you don’t see a news story about yet another retailer struggling to come to terms with the changes in the consumer and business marketplace. For some the result has been their ultimate demise – Toys R Us, for example.

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Retail

Analytics | Customer Intelligence | SAS Culture

Hidden Insights: Is transformation mostly realized with new skills?

Patrick Xhonneux5 June 2018 0

Is transformation mostly realized with new skills?

Digital transformation is the buzzword that simply will not go away. But are we taking its name in vain? It is easy to jump on a bandwagon and start to use terms like transformation without really thinking about whether we are doing so correctly, or whether another word, like “iteration”

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Advanced Analytics | Customer Intelligence

Hidden Insights: Is your marketing programme ready for attribution modelling?

Steven Hofmans1 June 2018 0

Is your marketing programme ready for attribution modelling?

Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give

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Analytics | Customer Intelligence

Hidden Insights: How analytics-driven customer experience supports business growth

Andreas Heiz29 May 2018 1

How analytics-driven customer experience supports business growth

Customer experience is the most important element of any business. Get that right, and all the rest will follow. Businesses should focus on creating great customer experiences because they will drive customer loyalty and retention, and ultimately deliver and improve business profitability. Analytics is key to this process because it

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Customer Intelligence

Provide a seamless, compelling and engaging customer experience

Philip Reschke28 May 2018 0

4 guiding principles on how to execute on your digitised business strategy – Part 2

Rethink the way you run your business Irrespective of which digital business model works for your organisation, there are four guiding principles that you should adhere to as you execute on your digitised business strategy: Provide seamless, compelling and engaging customer experiences Optimise processes and improve employee experiences to deliver

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Customer Intelligence