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Customer Intelligence

Marta Prus-Wojciuk20 December 2021 0

The transformation of customer relationships in the insurance industry

The relationship between insurance companies and their clients has always been tricky due to several factors. But just like any other sector today, insurance organizations are transforming with digital technologies – and these solutions are customer-centric. What’s in store for customer relationships in the insurance industry? Keep on reading to

English

Insurance

Advanced Analytics | Analytics | Customer Intelligence

Andrew Fowkes10 December 2021 0

Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

English

Retail

Customer Intelligence

Allan Lezcano Mølgaard9 December 2021 0

Imitation is the sincerest form of flattery

I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not

English

Analytics | Customer Intelligence | SAS Events

Alena Tsishchanka5 October 2021 0

Let's continue to rock: The complete vision quartet for insurance

An ideal quartet formation of a rock band consists of a voice, an electric guitar, a bass, and a drum kit. What else do we need to enjoy our favorite tunes and get inspired? There's another great quartet that could bring you fresh ideas and that is the insurance industry.

English

Insurance

Analytics | Customer Intelligence

Allan Lezcano Mølgaard22 September 2021 0

When 'rip and replace' is confronted with 'integrate and enhance'

Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable

English

Advanced Analytics | Customer Intelligence | Machine Learning | Risk Management

Waldemar Razik21 September 2021 1

Actuarial Transformation and Execution at Speed guarantee Competitive Pricing in Insurance

Actuarial practice has always been analytical—so how much is advanced analytics disrupting this element of insurance? We discussed this issue in a recent #SASchat. The importance of competitive pricing Analytics is now being used in more and more areas in insurance, and particularly to tailor pricing more precisely to customers’

English

Insurance

Analytics | Customer Intelligence

Steve Perks7 September 2021 0

Batch AND real-time marketing analytics, instead of batch OR real-time

Catching up to the consumers Using technology and analytics to support marketing is not especially new. It is fair to say that it has been possible for some time. Many organisations have invested in marketing platforms, for example. However, there is a niggling problem. The investment may have been made, but few marketers are

English

Analytics | Cloud | Customer Intelligence

Juan Rodriguez6 September 2021 0

El potencial de los datos en el sector financiero

El sector financiero es uno de los que ha alcanzado una mayor madurez en cuanto a su transformación digital y la pandemia del Covid no ha hecho sino acelerar este proceso. De acuerdo a nuestro informe Experiencia interrumpida: ¿continua el Covid-19 cambiando el comportamiento del cliente?, antes de la pandemia

SAS Spain

Banking

Analytics | Customer Intelligence

Business Analytics Portugal20 July 2021 0

Os dados como meio para tomar decisiões e melhorar a experiência do cliente

Frequentemente ouvimos falar de transformação digital e digitalização. O certo é que, entre ser uma empresa digital e ser uma entidade que toma decisões cem por cento baseadas em dados e em conhecimento empírico, há um longo caminho a percorrer, principalmente se não contarmos com as ferramentas adequadas. Por mais

English | Portuguese

Retail

Analytics | Customer Intelligence

Business Analytics Portugal30 June 2021 0

Way forward into the "new normal"

“We live in disruptive times… where the only constant is a change” – this statement seems very accurate to the situation we face today. The funny thing is that this is a quote from an ancient philosopher Heraclitus of Efez, who had said it almost 2500 years ago! The “new

English

Retail

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