Hidden Insights

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence | Data Management

Ana Beotas18 October 2022 0

Retail: Claves para liderar la experiencia CX en el entorno físico y digital

A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia

SAS Spain | Spanish

Retail

Customer Intelligence

Jason Burke11 May 2022 0

Aligning strategic considerations with customer expectations

How is SAS positioned to support the strategic goals of Retail & Consumer Goods businesses?

English

Analytics | Customer Intelligence

Nihan Yami6 April 2022 0

Navigating to CX excellence

Why are some companies just so much better at customer experience? Last week’s #SASchat explored the defining characteristics of CX champions. As a member of the Global Practice Customer Intelligence team, I found this to be a very interesting discussion, and I certainly learned a lot. Here are my key

English

Advanced Analytics | Customer Intelligence

Diego Rivas9 March 2022 0

¿Importa más el precio o la experiencia de cliente en el sector Seguros?

En el sector Seguros el precio es fundamental. Se trata de un tipo de productos que los clientes saben que es necesario contratar, pero esperan no tener que usarlos nunca, por lo que, en teoría y tradicionalmente, quieren pagar por ellos lo menos posible. Por su parte, las compañías de

SAS Spain

Insurance

Customer Intelligence

Marta Prus-Wojciuk20 December 2021 0

The transformation of customer relationships in the insurance industry

The relationship between insurance companies and their clients has always been tricky due to several factors. But just like any other sector today, insurance organizations are transforming with digital technologies – and these solutions are customer-centric. What’s in store for customer relationships in the insurance industry? Keep on reading to

English

Insurance

Advanced Analytics | Analytics | Customer Intelligence

Andrew Fowkes10 December 2021 0

Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

English

Retail

Customer Intelligence

Allan Lezcano Mølgaard9 December 2021 0

Imitation is the sincerest form of flattery

I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not

English

Analytics | Customer Intelligence | SAS Events

Alena Tsishchanka5 October 2021 0

Let's continue to rock: The complete vision quartet for insurance

An ideal quartet formation of a rock band consists of a voice, an electric guitar, a bass, and a drum kit. What else do we need to enjoy our favorite tunes and get inspired? There's another great quartet that could bring you fresh ideas and that is the insurance industry.

English

Insurance

Analytics | Customer Intelligence

Allan Lezcano Mølgaard22 September 2021 0

When 'rip and replace' is confronted with 'integrate and enhance'

Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable

English

Advanced Analytics | Customer Intelligence | Machine Learning | Risk Management

Waldemar Razik21 September 2021 1

Actuarial Transformation and Execution at Speed guarantee Competitive Pricing in Insurance

Actuarial practice has always been analytical—so how much is advanced analytics disrupting this element of insurance? We discussed this issue in a recent #SASchat. The importance of competitive pricing Analytics is now being used in more and more areas in insurance, and particularly to tailor pricing more precisely to customers’

English

Insurance

Blogs

Blogs

Customer Intelligence