Artificial Intelligence

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence
Kadir Dindar 0
First things first: Marketing needs data integration in order to benefit from AI

There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing.  For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their

Analytics | Artificial Intelligence | Customer Intelligence
David Cosgrave 0
Real-time customer experience: Accessing the whole picture

Real-time customer experience is a vital driver of growth. Acting in real-time, armed with the most up-to-date information about your customer, can hugely improve customer experience. Many of SAS’s customers have generated significant competitive advantage from trying to align closer with the real-life experiences of their customers. But how many

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