![People, platforms, and potential: The road to AI People, platforms, potential: AI road](https://blogs.sas.com/content/hiddeninsights/files/2018/02/matt-duncan-127528-unsplash-702x336.jpg)
You can, as the saying goes, lead a horse to water, but you cannot make it drink. The same saying also seems to be true of analytics and particularly of platforms: You can provide a platform, but how can you make sure that it will be used, providing both value