Author

Jennifer Major
RSS

Jennifer has spent the past 15 years at SAS working as a pre-sales consultant in a range of different industry sectors including telecommunications, pharmaceuticals, media and services. Most recently, she was focused on the energy sector: Jennifer found Energy Utilities particularly fascinating due to the complex dynamics of having to balance reliability and cost against the increasingly urgent need to transition to renewable energy sources. The innovation required to balance increasingly volatile energy supply and demand got her seriously interested in the potential of using IoT data to help manage energy – this includes the whole ‘smart’ paradigm of Smart Grid, Smart Homes and Smart Cities. She then started exploring the whole buzz about IoT in more detail. It quickly became evident to her that the application of Artificial Intelligence and Machine Learning techniques to IoT data has huge potential to change our world for the better: not just in energy management, but across all sectors - from health care to financial services and everything in between. In early 2018 Jennifer grabbed the opportunity to head up the IoT practice for SAS UK & Ireland. Jennifer holds a Bachelor Degree in Mathematics and Drama – which she feels to be a perfect combination for someone whose job it is to communicate the power of analytics to businesses.