The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the
AI is everywhere these days, whether in reality or just as a hyped-up label for some simple rules based decisioning, and this has led to some interesting problems. The first of these is mistrust, as noted by the incoming president of the British Science Association, Professor Jim Al-Khalili: “There's a
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
Over the last few years, a quiet and gradual, but nonetheless important, evolution has been taking place. There has been a move from traditional business intelligence or analytics software towards the use of open platforms that underpin analytics activity, and can integrate customers’ own solutions, reducing reliance on proprietary software.
Will AI dramatically accelerate the division of our society into the “elite” and the “worried rest”? For example, will there be highly effective personalized medicine that only very few can afford? Will AI take over the automatable jobs of the middle class, while the highly qualified elite maintains or even
On Friday, 5th October, I slept out rough in London with a team from SAS, along with about 1500 others across the UK, as part of Byte Night. This is an annual event to raise awareness and critical funds for the charity Action for Children, which helps to prevent youth
Since the 1950s, with machine learning, deep learning and cognitive computing developing over time, for some of us AI has been around for a while. What has changed recently is perhaps the sheer volume of data available. This has made it both possible to train AI-based models in a way
British Prime Minister Theresa May made it clear that her ambition is for the UK to become the global beacon for innovation in artificial intelligence when she spoke at the Annual General Meeting of the World Economic Forum earlier this year. Great news, then, that two UK master’s in data
Developments in artificial intelligence (AI) are expected to change the world of work across the board. We have already witnessed the impact on marketing communication endeavours and strategies. The ripples spreading across the water include ethical issues and questions of accountability. I caught up with Anabel Gutiérrez, Senior Lecturer in
According to the Organisation for Economic Cooperation and Development (OECD), “service performance, citizen satisfaction and public trust are closely connected. Yet how can governments overcome citizens’ declining levels of trust in the way that their data is collected and used in order to improve service accessibility and quality? It’s not difficult
