A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based decision-making as a deep corporate culture, you could fulfill data’s vast potential. I find the resemblance between this way of

In 1977, George Lucas released the first film in what would become the epic Stars Wars series. Back then, who could have predicted that this film would spawn the huge cultural phenomenon that is Star Wars? Films, congresses, spin-offs, toys: the list goes on, and over 40 years this year.