Hidden Insights

Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Luca Garlanda13 September 2017 1

Could your company survive a fake news attack?

Even as we come to terms with the increasing presence of fake news in the political landscape, we need to consider the vulnerability of companies, brands and employees to the same phenomenon. Social media across all channels have become an accelerator to enable unverified, and unverifiable, claims to travel far

English

Analytics

Caroline Hermon8 September 2017 0

What businesses can learn from Byte Night

For those who don’t know, Byte Night is run by Action for Children. It is the charity’s biggest annual fundraiser, and is, very simply, a national sleep-out by individuals and teams from the business and technology sector. Now in its 20th year, it is one of the UK’s largest mass

English

Advanced Analytics | Analytics | Internet of Things

Samuel Blanquet7 September 2017 0

The factory of the future is not a low-cost proof-of-concept — but proof-of concept is possible

Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to

English

Manufacturing

Analytics | Customer Intelligence

Ola Ringström6 September 2017 0

Data-driven customer experience that creates value - do you have a strategy?

Deals don't always come to a happy end, and that is often a result of poor customer experience. It costs billions to companies, and what is worse, the customer might go with another supplier not only this time but also next time. How then, do you create a customer experience

English

Analytics | Customer Intelligence | Fraud & Security Intelligence

Dr. Laurie Miles5 September 2017 0

Is real-time always the right time?

There is a lot of buzz about real-time analysis just at the moment. Obtaining and analysing real-time data, the story goes, will enable us to respond instantly to things that need our attention. And it certainly is true that there are some things that are considerably improved by real-time analysis.

English

Health Care

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Jos van Dongen4 September 2017 0

Dutch Data Science, part 1: GoDataDriven

From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in

English

Advanced Analytics | Analytics

Morten Krogh Danielsen31 August 2017 0

Datadrevet ledelse skal bekæmpe uønskede infektioner

Uønskede sygehusinfektioner er et område, som både klinikere og politikere tager meget alvorligt i Region Syddanmark. Og ikke nok med det. Regionen præsenterer nu konkrete handleplaner og udbreder et system, der styrker forebygggelse og behandling af uønskede infektioner på samtlige sygehuse i regionen ved brug af datadrevet ledelse. Jeg har

Danish

Government | Health Care

Analytics | Customer Intelligence | SAS Culture

Natascha Schøtt31 August 2017 0

Save your marketing creativity – show me what’s under the hood of your engine

The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the

English

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Kadir Dindar29 August 2017 0

First things first: Marketing needs data integration in order to benefit from AI

There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing. For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their

English

Advanced Analytics | Analytics

Gregor Herrmann28 August 2017 0

Agility, quality and reliability: the new analytics triangle

There is a saying in business that you can have any two out of good, fast and cheap. All three cannot be done, or at least only in an ideal world. There is therefore a strategic trade-off between the three, with a recognition that every business has a different balance

English

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