Hidden Insights

Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Patrick Xhonneux24 November 2017 0

In pursuit of data-driven creativity and efficiency

Marketing has changed tremendously in the last few years, both organizationally, as a function, and the types of activity involved. Peter Hinssen, in The Network Always Wins, suggested that marketing is now a matter of influencing the network of information that has the customer at its heart. This means, in

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Analytics | SAS Culture

Christian Giraud23 November 2017 0

Ten ways hackathons support innovation

Hackathons - short-term programming events using data, APIs and analytics to solve real-world problems are great for team-building, recruitment, networking and experimenting. But there is a growing sense that they are also contributing to banking innovation. Here are my observations on the subject. Hackathons are a relatively cheap way to

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Banking

Analytics | Customer Intelligence

Matthew Stainer22 November 2017 0

Can you improve customer experience and reduce costs to serve at the same time?

Improving customer experience and reducing costs to serve at the same time sound contradictory objectives. Surely improving customer experience requires a larger investment in it? Yet in some instances, I believe it is possible to achieve both at the same time. Last year I wrote a couple of blog posts

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Analytics | Customer Intelligence

Mike Turner16 November 2017 0

The Single Customer View: pointless exercise or precious asset?

For anyone engaged in analytical marketing, creating a 360-degree single customer view (SCV) is nudging the top of your ‘to do’ list. Why shouldn’t it be? Knowing a lot about your customers can never be a bad thing, surely? But is a holistic view really necessary? Before we go there,

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Analytics

John Hawkins13 November 2017 1

Forecourt of the future

Why do you visit your local petrol station forecourt? Well, probably one reason is to buy fuel for your car, but there is no question that forecourts have changed. Twenty or thirty years ago, you would (more or less) only have been able to buy fuel, plus oil or bulbs

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Advanced Analytics | Analytics

Henrikki Hervonen3 November 2017 0

Analytics Platform to boost up your analytics work

The IT landscape has become very platform oriented. Earlier it was quite normal to implement unique and separate IT systems to handle operational data from customers, supply chain, HR or marketing. Even word processing and spread sheet calculations had multiple commercial options. Having many isolated solutions led to non-integrated IT-landscape

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Analytics | Customer Intelligence

Paul Ridge31 October 2017 1

Bringing the personal touch to insurance

Paul Ridge, Banking & Insurance Specialist, SAS UK & Ireland, looks at the state of real-time customer experience in the insurance industry and how analytics can power hyper-personalised customer journeys. The insurance industry has always been there to cover the risks we face in our daily lives. Yet we’re seeing those

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Insurance

Analytics | Customer Intelligence

Tiffany Carpenter26 October 2017 0

Retail in the Age of Now

Consumers are aware of all the information retailers are collecting about them and expect to receive a seamless experience that reflects their behaviour at any given moment of time. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland, looks at where retailers are on this journey. Our high streets are

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Retail

Advanced Analytics | Analytics | Machine Learning

John Spooner23 October 2017 1

Model governance in the machine learning era

Analytics models, that are at the heart of artificial intelligence, have taken on increasing importance in businesses. They are a vital support to decision-making across organisations and networks, and are relied on more and more by executives and teams. However, models are only as good as their inputs, and that

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Analytics | Internet of Things

Free insurance in return for data - A thought experiment

Michael Rabin20 October 2017 2

Free insurance in return for data - A thought experiment

On the way to visit a customer recently, I heard a feature on the radio that made me stop and think. The feature was about a fitness chain that was about to open the world's largest gym in Germany. The difference was the membership model. Instead of a monthly membership fee, users

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Insurance

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