Hidden Insights

Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics

Hidden Insights: Harnessing data to build deeper, more profitable customer relationships

Steve Perks16 August 2019 0

Harnessing data to deepen the relationships to your customers

In a world of fast, convenient, personalized service, customers expect businesses to go the extra mile to meet their expectations. How can organizations establish closer relationships, especially in crowded markets? With industry disruptors nipping at their heels, established companies are looking for fresh ways to strengthen relationships with new and

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Retail

Analytics

Hidden Insights: The power of AI is undeniable, but can they replace call centers?

Kelly Lu15 August 2019 0

The power of AI is undeniable, but can they replace call centres?

When we hear the words AI and call centres, we immediately imagine dialling a number, only to be greeted by a semirobotic voice (think Siri or Google). While it’s true that AI can be more efficient than humans (at some things), does it really mean that human call centre agents

English

Analytics

Hidden Insights: Boost your bank’s operational efficiency

Ashutosh Kumar14 August 2019 0

Boost your bank’s operational efficiency

Combining analytical resources and expertise from across the organisation is a prerequisite for effective, well-informed decisioning. How can your bank break down analytics silos and inspire a culture of collaboration? Organisational silos are holding banks back from driving innovation and meeting customer demands. When your customers expect convenient, personalised and

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Banking

Analytics

Hidden Insights: The personal impact of AI

Caroline S Payne13 August 2019 0

My personal impact of AI

Artificial intelligence has great potential to improve the lives of so many people, especially in the health sector. In Holland, for example, the Amsterdam Medical Center uses computer vision to process patient data, and particularly images. With SAS’ help, it is moving closer to a position where it can deliver

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Health Care

Analytics

Hidden Insights: Combating Insurance Fraud with Machine Learning

Georgios Kapetanvasileiou12 August 2019 0

Combating Insurance Fraud With Machine Learning

Most insurance companies depend on human expertise and business rules-based software to protect themselves from fraud. However, people move on. And the drive for digital transformation and process automation means data and scenarios change faster than you can update the rules. Machine learning has the potential to allow insurers to

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Insurance

Analytics

James Ochiai-Brown8 August 2019 0

Reimagining the Analytics Platform

What does an analytics platform look like? We might imagine a large server with data and software used for a wide range of operational reporting, BI and data analysis. There may be development and test environments. But typically most users will be working in the same production environment, sharing the

English

Analytics

Joao Oliveira7 August 2019 0

From automation to autonomous and intelligent decisioning

Free will is the core of a human being. Free will implies making decisions. But how are decisions defined? Decision making is choosing an alternative from many possibilities. It is a process that results in the selection of a set of actions among several alternative scenarios. But what about business?

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Analytics

Hidden Insights: Smart ways to improve your marketing effectiveness

Andreas Heiz5 August 2019 0

Smart ways to improve your marketing effectiveness

As businesses see the transformative potential of targeted digital marketing initiatives, they are investing in cutting-edge analytics solutions. But are they putting this technology to its best use? As data volumes continue to grow exponentially, marketers ought to have all the data they need to engage customers in new and

English

Analytics

Hidden Insights: Tuning in to the voice of the customer in real time is easier than you think

Silia Sideri1 August 2019 0

Tuning in to the voice of the customer in real time is easier than you think

For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed

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Analytics

Hidden Insights: The Moroccan landscape for data protection

Hassan El Majidi30 July 2019 1

The Moroccan landscape for data protection

The European General Data Protection Regulation (GDPR) came into force in May 2018, and there is a debate about potential convergence between Moroccan data protection law (09-08) and the GDPR standard. This means that there is a good chance that the control and verification mechanisms set up by the National

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Blogs

Blogs

Analytics