Hidden Insights

Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics

James Ochiai-Brown8 August 2019 0

What does an analytics platform look like? We might imagine a large server with data and software used for a wide range of operational reporting, BI and data analysis. There may be development and test environments. But typically most users will be working in the same production environment, sharing the

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Analytics

Joao Oliveira7 August 2019 0

From automation to autonomous and intelligent decisioning

Free will is the core of a human being. Free will implies making decisions. But how are decisions defined? Decision making is choosing an alternative from many possibilities. It is a process that results in the selection of a set of actions among several alternative scenarios. But what about business?

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Analytics

Hidden Insights: Smart ways to improve your marketing effectiveness

Andreas Heiz5 August 2019 0

Smart ways to improve your marketing effectiveness

As businesses see the transformative potential of targeted digital marketing initiatives, they are investing in cutting-edge analytics solutions. But are they putting this technology to its best use? As data volumes continue to grow exponentially, marketers ought to have all the data they need to engage customers in new and

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Analytics

Hidden Insights: Tuning in to the voice of the customer in real time is easier than you think

Silia Sideri1 August 2019 0

Tuning in to the voice of the customer in real time is easier than you think

For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed

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Analytics

Hidden Insights: The Moroccan landscape for data protection

Hassan El Majidi30 July 2019 1

The Moroccan landscape for data protection

The European General Data Protection Regulation (GDPR) came into force in May 2018, and there is a debate about potential convergence between Moroccan data protection law (09-08) and the GDPR standard. This means that there is a good chance that the control and verification mechanisms set up by the National

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Analytics

Hidden Insights: A machine learning balancing act: Payments, customer experience, fraud detection

Manuel Rodríguez Díaz26 July 2019 0

A machine learning balancing act: Payments, customer experience, fraud detection

The range of potential payment services has expanded rapidly over the last few years. Increasingly, we all want the flexibility of being able to pay with new payment methods, from contactless through to Apple Pay, mobile wallets and beyond. Digital natives, such as millennials, don’t just want this – they

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Banking

Analytics

Hidden Insights: Do you need data hunters?

Serge Boulet23 July 2019 0

Do you need data hunters?

Without the right data, any analytics initiative is just an illusion. For machine and deep learning efforts, new sources of data are always in demand. In a few of our Innovation at Scale study interviews, respondents pointed to the rising need for data hunters. I asked our resident guru on

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Analytics

Hidden Insights: Models for the real world - The deployment hassle

Matteo Landro18 July 2019 2

Models for the real world – the deployment hassle

Building a predictive model is generally not the end of the project. Indeed, there is a major difference between building a model and actually getting it ready for people to use in their products and services. Even if the purpose of the model is to increase knowledge of the data,

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Analytics

Hidden Insights: Intelligent ways to use data to make your organisation more disruptive

Tiffany Carpenter17 July 2019 0

Intelligent ways to use data to make your organisation more disruptive

Organisations across the globe are caught in the midst of a digital revolution – one that has sent shockwaves rippling through every industry. Business leaders recognise the scale and pace of change: 68 per cent of executives surveyed by Accenture say that they expect their industry to be significantly disrupted

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Blogs

Blogs

Analytics