Did you know that the human attention span is eight seconds, which is a second shorter than that of a goldfish? About eight seconds is all you have to capture your viewer’s attention and create a reason to stay on your dashboard. Therefore, having a great dashboard, and not just
As recent studies have shown, customer experiences within B2B are not living up to the expectations customers have from B2C. With clear benefits such as optimised lead generation, improved loyalty and retention, reduced cost to serve, and stronger organic reach, it is surprising B2C best practices have not yet rubbed
There are a number of new roles under the EU’s General Data Protection Regulation (GDPR), like the roles of controller and processor. Probably the one that most people are familiar with is the data protection officer (DPO), the person within the organisation who is responsible for monitoring internal compliance with
A few weeks ago, the first German SAS® user group meetup took place in Berlin. I had a chance to talk to Igor Khorlo, Senior Statistical Programmer at Syneos Health Germany GmbH and founder of the SUGG, about his motivation to constitute this group. What I experienced was a fascinatingly
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data
Over the last few years, a quiet and gradual, but nonetheless important, evolution has been taking place. There has been a move from traditional business intelligence or analytics software towards the use of open platforms that underpin analytics activity, and can integrate customers’ own solutions, reducing reliance on proprietary software.
Will AI dramatically accelerate the division of our society into the “elite” and the “worried rest”? For example, will there be highly effective personalized medicine that only very few can afford? Will AI take over the automatable jobs of the middle class, while the highly qualified elite maintains or even
People who work with data have had a number of job titles in my time, including data admin, data specialist, ETL developer and data integrator. The rise of the term data scientist as the de facto job market term for an analyst, however, left us data people a bit high
In the wake of the financial crisis, regulatory requirements have increased for banks to be able to precisely document their ability to withstand economic turbulence in the global markets. This means that the ability to stress test credit performance and revenue is no longer sufficient – measures such as liquidity
