![Growth by innovation - and diversification](https://blogs.sas.com/content/hiddeninsights/files/2023/01/v2osk-In4XVKhYaiI-unsplash-1-702x336.jpg)
It’s no secret that the big communication service providers (CSPs) companies have seen their traditional revenue streams hit in recent years by a never-ending race to the bottom on pricing. Competition in the market, along with the mass adoption of web-based communications tools (and competitively priced data packages), have made