As businesses see the transformative potential of targeted digital marketing initiatives, they are investing in cutting-edge analytics solutions. But are they putting this technology to its best use? As data volumes continue to grow exponentially, marketers ought to have all the data they need to engage customers in new and
For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed
The European General Data Protection Regulation (GDPR) came into force in May 2018, and there is a debate about potential convergence between Moroccan data protection law (09-08) and the GDPR standard. This means that there is a good chance that the control and verification mechanisms set up by the National
The range of potential payment services has expanded rapidly over the last few years. Increasingly, we all want the flexibility of being able to pay with new payment methods, from contactless through to Apple Pay, mobile wallets and beyond. Digital natives, such as millennials, don’t just want this – they
Without the right data, any analytics initiative is just an illusion. For machine and deep learning efforts, new sources of data are always in demand. In a few of our Innovation at Scale study interviews, respondents pointed to the rising need for data hunters. I asked our resident guru on
Building a predictive model is generally not the end of the project. Indeed, there is a major difference between building a model and actually getting it ready for people to use in their products and services. Even if the purpose of the model is to increase knowledge of the data,
Organisations across the globe are caught in the midst of a digital revolution – one that has sent shockwaves rippling through every industry. Business leaders recognise the scale and pace of change: 68 per cent of executives surveyed by Accenture say that they expect their industry to be significantly disrupted
A speaker at a recent major tech event quipped that “they will only call it AI until it is useful”. The point was that AI for the sake of AI is pointless, and can even be counter-productive. As soon as someone conceives and develops an actual use case, they name
More and more business applications, including advanced analytics, are moving into the cloud. The advantages are obvious: agility, innovation and cost-efficient high performance. However, many cloud migrations fail to unlock its full potential. To maximize the performance and value of analytics in the cloud, companies need to balance options and
Some people still associate artificial intelligence (AI) with robots taking over the world. There's a lot of hype around self-driving cars and personal robots. However, there are far more realistic and beneficial examples of AI in everyday life. AI is the science of training systems to emulate human tasks through
