![The gamification of sports: What can the Hungarian Hackathon uncover? Hidden Insights: The gamification of sports - what can the Hungarian Hackathon uncover](https://blogs.sas.com/content/hiddeninsights/files/2019/09/The-gamification-of-sports-what-can-the-Hungarian-Hackathon-uncover-702x336.jpg)
The world of sports has been deploying analytics to improve both fan engagement and athlete performance. The Hungarian State Lottery believes there is a third use case – to improve engagement with gamers. Which is why the organisation has partnered with SAS on the upcoming Hungarian Hackathon. The lottery's online