John Watkins is an Industry Consultant and domain expert for SAS who partners with financial services companies to drive analytical solutions to prevent losses, reduce compliance risk and improve the customer experience. He has over 20 years of financial services experience and a passion for combining operational data with cutting edge analytics to mitigate fraud risk. John joined SAS from Synchrony Financial where he led strategy and analytics for credit card fraud, deposit risk and Anti-Money Laundering. Prior to Synchrony, he worked in a variety of roles at Bank of America including fraud, marketing, and mortgage risk. John holds a BA in Information Systems from Queen’s University and is pursuing a MS in Statistics from North Carolina State University.
Customer identity is a precious asset and a highly prized commodity. As the financial services industry has become more digitised down the years, customers' digital identity decides what they can do and what online services they have access to. This has been revolutionary for the customer experience. So long as
