![A risk worth taking: Making data a company’s best friend, not its most costly mistake](https://blogs.sas.com/content/hiddeninsights/files/2021/08/42-25847725-e1627922346132-404x336.jpg)
Within both the business world and our personal lives, data is becoming increasingly intrinsic to everything we do. Whether it’s picking which restaurant to order from, a tailored advert or figuring out the quickest route home, data is a part of our everyday decision making. For businesses, the value of