I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not
I’ve written before about how most marketing leaders are underwhelmed by the results they’re getting from marketing analytics, and how intelligent hyperautomation offers the potential to transform performance by shifting from traditional manual campaign generation and execution to an event-driven approach to marketing. The next question is how to put
Around the world, violence against women is a huge problem. It has personal, social and economic costs. One study in Europe, for example, estimated that the cost of violence against women runs into hundreds of billions of euros each year. Law enforcement agencies are key to reducing and preventing violence
SAS Visual Forecasting is a powerful and flexible tool that can cover all the forecasting needs of an organisation. Users can automatically produce large-scale time series analyses and hierarchical forecasts – without human involvement. Having both a friendly user interface and a programmatic interface allows everyone to take part in
The COVID-19 pandemic is triggering a debt collection crisis for the energy and utilities sector. How can collections teams control an explosion in delinquent accounts? The collections process is a vital component of any provider's business model, but it’s often an area that doesn’t receive the attention or investment it
In the first part of this blog series, we explored a peculiar phenomenon. A recent Gartner survey indicates that over 50% of marketing leaders are “unimpressed by the results they receive from marketing analytics investments”, yet 85% predicted “significantly more” use of analytics by 2022. If the current approach isn’t
As artificial intelligence (AI) becomes more ubiquitous, organisations are starting to encounter a big issue: explainability. European law requires that organisations need to be able to explain decisions about individuals, such as whether to grant a loan, extend a line of credit, or even to start a fraud investigation. This
We as a society should actively involve a divers, non-tech-audience into the discussion in the proper usage of AI – it can not be tech experts only discuss what our everyday life is impacting so much already.
Harvard Business Review may have dubbed being a data scientist the “sexiest job of the 21st century”, but that hasn’t necessarily made it easier to find analytics experts. There is still a huge skills gap in data science. Recently I met with Andreas Vermeulen who is Director of Technology and
The Amazon rainforest is the largest rainforest on our planet. Nowhere else in the world can we find more animal and plant species. Unfortunately, we lose on average 800 square kilometres of forest every day to deforestation for logging, agriculture or road construction. But there is still hope for our
