I min dialog med offentlige styrelser oplever jeg et stigende behov for at arbejde med processer omkring borgerinteraktion. Formålet er både at skabe øget tilfredshed og samtidig også at blive mere effektive. En af hovedudfordringerne er, at man som institution skal sikre, at de interne menneskelige og digitale ressourcer prioriteres
What would you do if you discovered that a completely new type of player entered your market with a ground-breaking approach? This is a situation that almost every industry faces at some point. To mention a couple of examples: The Nordic IT start-up Skype challenged telco’s bread-and-butter telephony together with
For nylig faldt jeg over et indlæg i de sociale medier, hvor man efterlyste gode historier fra det offentlige Danmark. Det fandt jeg provokerende nok til, at jeg nu farer til tasterne for at beskrive en af de største offentlige succeshistorier inden for de seneste år, som jeg mener fortjener
Mange, som arbejder inden for finansverdenen, har sikkert på et eller andet tidspunkt inden for det sidste års tid hørt om XBRL – Extensible Business Reporting Language. Et af Europaparlaments tiltag for at forhindre en gentagelse af den nuværende finanskrise, er at pengeinstitutter i EU skal aflevere en lang (meget
I recently read a very interesting article from McKinsey: The seven habits of highly effective digital enterprises. One of the most interesting areas successful companies are focusing on is customer centricity. It comes more and more into play as higher customer demands are pressuring traditional value chains. Marketers in several
Er du lidt usikker på, hvad hypen omkring open source-systemet HADOOP går ud på? Så er du ikke alene om den følelse. Når sandheden skal frem, er vi også ude i et dybt teknisk koncept, som kun folk der for alvor tænder på 0-er og 1-taller har en chance for
Kan man effektivisere uden overblik? Det tror jeg ikke, man kan. Man har i hvert fald stor risiko for at gribe processen forkert an. Og i landets jobcentre er der ikke behov for at skære de forkerte steder. Man behøver ikke læse mange aviser for at vide, at der er
A couple of months ago, I discovered that SAS Institute offers free software for an initiative where data are shared to accelerate cancer research. As a SAS employee, this information made me very proud. I work for a company that makes software available for an initiative, in which we all
Loyalty cards and loyalty programs have existed for many years in the retail trade. Discounts, benefits, special offers, stickers and much else have been tried, but with mixed or no success. In practice, the stores have found it difficult to develop and strengthen customer loyalty, and this probably because we
By Stefan Ahrens, Sr. Solutions Architect, SAS Germany Recently, there has been a hot debate about a Facebook experiment where users unwillingly participated in a psychological study with manipulated news feeds. While the fact that Facebook customers are involved without their prior consent is an entirely valid discussion, let’s not throw away
