![Why business controllers are becoming citizen data scientists](https://blogs.sas.com/content/hiddeninsights/files/2017/05/504608826-702x336.jpg)
The unfolding digital economy is impacting not just the way companies engage with their customers, but also how businesses are internally managing themselves. The business control function needs to keep pace, and many business controllers I meet think there is now a demand for Controller 2.0. But what is this