![How analytics is powering the retail brand re-design Is customer experience really that important?](https://blogs.sas.com/content/hiddeninsights/files/2017/08/460704747-702x336.jpg)
Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online