Fake news is in the news again. Both in the US and in Europe. Facebook recently announced that it was allowing Congressional scrutiny of advertisements bought by Russians during the 2016 US election, as part of an ongoing investigation. It is a hard path to walk. Facebook has faced criticism
Call centres — or contact centres, as they are now often known, to reflect the increasing number of channels for customer contact — are a vital part of the customer experience with many companies. In my previous note, I reviewed the path that got us to the modern contact centre.
And the essential ingredients that will. We all like to think we possess a good understanding of our customers, but as their needs and wants evolve, so must the level of insight we hold about them. If you did have a deeper and more expansive knowledge of each one of
The IT landscape has become very platform oriented. Earlier it was quite normal to implement unique and separate IT systems to handle operational data from customers, supply chain, HR or marketing. Even word processing and spread sheet calculations had multiple commercial options. Having many isolated solutions led to non-integrated IT-landscape
A few months ago, we were moving to a new house. That meant, of course, that we needed to empty everything out of the old house. The basement, the loft, the garage, the summer house. Everything. Although that sounded daunting, it also gave us the opportunity to clean up, catalogue
Don’t laugh, but increasingly I find myself thinking that I’ve been here before. I often find that the underlying situation and argument are familiar, albeit in a slightly different context, with newer brands or technologies. For example, I was recently asked to assist an overseas team respond to a request
Paul Ridge, Banking & Insurance Specialist, SAS UK & Ireland, looks at the state of real-time customer experience in the insurance industry and how analytics can power hyper-personalised customer journeys. The insurance industry has always been there to cover the risks we face in our daily lives. Yet we’re seeing those
What are the big guys saying and doing, and what impact could it have on you? Artificial Intelligence (AI) is a hot topic as we all know. Progress is going fast and some of it is even catching the attention of mainstream media (e.g. Google’s AlphaGo Zero (AI program) becoming the world’s best
Consumers are aware of all the information retailers are collecting about them and expect to receive a seamless experience that reflects their behaviour at any given moment of time. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland, looks at where retailers are on this journey. Our high streets are
Mike Wake, Head of Data Management at SAS UK & Ireland analyses how the incoming GDPR will empower consumers to take back control. The General Data Protection Regulation (GDPR) puts power into the hands of the consumer. From May 2018, this legislation will allow EU citizens to take control of where their
