2018 is the year of analytics. It is likely to be the year when data and analytics reaches every industry. In retail and the consumer packaged goods industry, the digital transformation has hugely changed the operating model, generating multiple sales channels to manage. In financial services, the last crisis and
How many of us have already failed to unsubscribe to newsletters or other email solicitations? For sure the link is there at the bottom of these emails, but who knows what happens when asking for unsubscribing. Consent has been for years limited to one “Do not call/contact” flag at the
I have recently become an avid user of the app YourLocal. It combines my interest in quality food items, my desire to contribute to less food waste and my propensity for convenience. Essentially, it lists stores in my vicinity that have deals on products right before closing time that might
Numa era em que o cliente/consumidor ganha ainda mais importância junto de todos os negócios as empresas têm de se valer de todas as ferramentas existentes com o intuito de proporcionar melhores e mais valiosas experiências. O recurso a ferramentas analíticas e à Inteligência Artificial (AI) é, talvez, a melhor
A blog post from Forrester reveals that “German consumers are very informed about their data privacy. 68% are aware that companies buy and sell their household information, and 58% are likely to cancel a transaction if they see something they don’t like in a privacy policy”. With companies operating in multiple
It is always interesting to attend trade shows and find out what’s new. It is also, however, slightly depressing to hear what’s not new, especially when it is an issue that we have been discussing for some time. At the National Retail Federation’s event in New York City recently, I
You can, as the saying goes, lead a horse to water, but you cannot make it drink. The same saying also seems to be true of analytics and particularly of platforms: You can provide a platform, but how can you make sure that it will be used, providing both value
As a regular hackathon participant, I’m often asked about what I appreciate in a well-run event, and what makes a hackathon successful. I’ve written before about the power of hackathons to be a melting pot of creativity, education and teamwork, whether in general, or in specific sectors like banking. They
One of the most famous sayings in the world is probably “Unity is strength.” It is certainly widely applicable to very disparate areas, but surely it has nothing to do with platforms? Think again, because it could almost be described as their founding principle. The platform promise Back in the
Part 5 of this series brings us to Rotterdam again, where I met with the two Notilyze founders Colin Nugteren and Tom Dogger. Both of them studied econometrics in Rotterdam, but go back as far as the F4 soccer team they were both playing in as kids. Company overview The
