Imagine scrolling through an online store and then clicking on a social media app to see who’s posted what. Suddenly, suggestions for products you liked on the online store pop up while on the app. That’s the magic, in a nutshell, of a retail media network (and machine learning) –
In Nederland leggen we sterk de nadruk op lezen en schrijven in het onderwijs, maar waarom zouden we niet hetzelfde doen voor technologie? Kennis van analytics en AI zou net zo verplicht moeten zijn als wiskunde. Data literacy, het vermogen om informatie uit data te begrijpen en te gebruiken, wordt
In today’s world of financial services, a well-crafted decisioning system is paramount, whether you're dealing with credit risk, fraud prevention, financial compliance, or any other critical aspect. Occasionally, financial services organizations decide whether to buy a risk decisioning system or build one using in-house resources. This quandary demands careful consideration
SAS' long-standing commitment to academia and finding innovative applications for analytics to solve real-world problems is a core pillar of our purpose. In 2022, we introduced our first cohort of students from the University of New South Wales (UNSW) in Australia working with SAS' thought leaders to explore the work
When I started my career as an actuarial student in the early 2000s, being successful required a good actuarial exam passing rate and good modeling skills in Visual Basic for Applications (VBA) or using SAS® to code. However, just as SAS never stands still in data analytics, the skillsets required for
Artículo escrito por Violeta Gállego y Oscar Saavedra. El análisis de los correos recibidos y la priorización de las tareas asociadas a cada uno, es un reto para muchos departamentos que tratan con clientes externos como internos y ven que cada día se acumulan en sus buzones un número de
Artículo escrito por Violeta Gállego y Oscar Saavedra. Los algoritmos de IA combinados con el histórico de las interacciones son el match perfecto para mejorar tus resultados de ventas. Esto es gracias a la mejora en la personalización de las preferencias de los clientes que nos permiten hacer. ¿Qué es?
In principle, the best method of mitigating fraud is to set up a strong detection system. A system perceived as unbeatable will mean that potential fraudsters are discouraged from attempting anything and move on to easier targets. The premise of deterrence is that a system that detects fraud and abuse
La tecnología está cambiando la sociedad a un ritmo cada vez más rápido. Su impacto está presente en todos los ámbitos de la vida y su influencia ha afectado desde la forma de trabajar, hasta la forma de comunicarse, divertirse o informarse. Con una sociedad digitalizada y conectada, la administración
I was recently asked to be on the jury for the Asia-Pacific track of the 2023 SAS Hackathon. As many of my colleagues have said before, judging the hackathon is a great experience. We were exposed to lots of innovative ideas about how to apply AI and analytics to a wide
