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In an era long gone by (actually not so long ago) we all interacted with computers via terminals to a mainframe or minicomputer systems. Sometimes, you had to book a slot for when you could access and exploit computer resources. The user was subject to interrupted connections or very poor
Data. It's everywhere. It can reside in many places through replication, accessibility needs or infrastructure costs. For reporting, that same data can be structurally changed (denormalized or aggregated) into additional reporting and analytic data repositories. Over time, new sources of enrichment of that data become available through traditional data sources
Data. Our industry really loves that word, making it seem like the whole world revolves around it. We certainly enjoy revolving a lot of words around it. We put words like master, big, and meta before it, and words like management, quality, and governance after it. This spins out disciplines
.@philsimon on improving the customer experience.
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Thought leaders and pundits like me espouse the virtues of big data. Although you'll get no argument from me on the potential benefits of this essential trend, it's important to remember that there is still tremendous value from using basic customer information. Driving home from a networking event on the
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