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David B. ThomasJanuary 19, 2010 0

From Fad to Function: Operationalizing Social Media within Corporations

I'll be part of a panel discussion this Thursday, presented by Shift Worldwide. The title is "From Fad to Function: Operationalizing Social Media within Corporations." My fellow panelists and I will be talking about how to take social media beyond the 101-level stuff you probably heard a lot of in

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Customer Intelligence

David B. ThomasJanuary 18, 2010 2

Chris Brogan's 2010 predictions for social media and New Marketing Labs

Chris visited SAS in late December. We got him into our video studio to have a conversation with Deb Orton from our Customer Intelligence team about the ways companies are using social media. Those conversations will be available soon on the SAS YouTube channel. Watch this space for more details.

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Customer Intelligence

David B. ThomasJanuary 17, 2010 3

Your social media knowledge can help Haiti. Yes, you.

Last night I read Mitch Joel's post entitled "Keynote for a Cause," amplifying an idea originated by Joseph Jaffe. They're both auctioning off a keynote presentation with 100 percent of the proceeds going to Red Cross Haiti Relief. I was excited when I saw this because it's a really smart

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Customer Intelligence

David B. ThomasJanuary 13, 2010 0

Using social media to generate B2B sales leads

In 2009 I spoke at a number of events, some large and national and some small and local, about using social media for B2B. I noticed that the questions changed significantly throughout the course of the year. In January people were asking why they should care about social media and

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Customer Intelligence

David B. ThomasJanuary 7, 2010 8

One year on: My vision for social media at SAS

It's been one year since I took on the job of social media manager at SAS. I've spent a lot of that time working on nuts and bolts, addressing concerns and objections and sitting in meetings (some productive and some less so). My biggest satisfaction in this role has been

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Customer Intelligence

David B. ThomasDecember 14, 2009 0

Facebook privacy settings: one overlooked tool that may set your mind at rest

Lots of people are understandably concerned about Facebook's recent changes to privacy settings, and what's now indexed by search engines and publicly available. In fact, quite a few of my Facebook friends have posted this as their status today: Check this out: If you don't know, as of today, Facebook

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Customer Intelligence

David B. ThomasDecember 11, 2009 15

Enterprise social media predictions for 2010

I’ve been working on this post a bit at a time over the course of a few weeks. In the meantime, Amber Naslund posted a compelling argument why she doesn’t want to write a list of social media predictions for 2010. But I’d much rather spend my efforts at the

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Customer Intelligence

David B. ThomasDecember 10, 2009 0

B2B companies successfully using Facebook

Jeff Cohen, a Triangle-area social media consultant and one of the brains behind the Social Media B2B blog, has put together a short PowerPoint presentation on his Slideshare page highlighting B2B companies that have created successful Facebook fan pages, with a summary of what makes each one good. It's an

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Customer Intelligence

David B. ThomasDecember 9, 2009 9

What the flipping fudge? A note to social media pottymouths.

One of my favorite podcasts is Media Hacks, which features Mitch Joel, C.C. Chapman, Julien Smith, Chris Brogan, Hugh McGuire, and Christopher S. Penn discussing a loose agenda of topics spanning social media, marketing, technology and the ways we create and consume content in the modern world. On one episode,

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Customer Intelligence

David B. ThomasDecember 2, 2009 0

Proof that the C-suite uses social media

I think we'll look back on 2009 as the year when social media had the greatest hype, and 2010 as the year we started to really figure out how to make it work. One of the questions that I often heard asked amid the hype this year was, "Are decision

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