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![SXSW: The Big Themes](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Here, not a moment too soon, is a more-or-less random recollection of the big ideas and trends I witnessed at South by Southwest Interactive. Location-based applications were predicted to have the biggest hype, and that was borne out. These are applications, primarily for mobile devices, that let you "check in"