This is the third in a series of four posts that focus on how marketing solutions can help marketing fulfill its role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill - to drive profitability, to increase productivity, and to be

This is the second in a series of four posts that focus on how marketing solutions can help marketing fulfill lits role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill, being to drive profitability, to increase productivity, and to be pervasive.  This