Learn how marketing analytics is redefining the customer experience
![Future-proof your business with social media analytics](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Businesses can no longer ignore the importance of social networking and social capabilities as part of their enterprise applications. According to a Forrester survey of 200 U.S. companies, social listening and digital engagement can influence customer perception (58%) and building long-term relationships with customers (56%). While social media can amplify