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![Why marketers should care about data privacy Institutional misuse of data - well documented in places such as Budapest's Terror House museum.](https://blogs.sas.com/content/customeranalytics/files/2013/09/1-Budapest-Terror-House.jpg)
The issue of data privacy has gotten a lot of attention lately, thanks in part to revelations by Edward Snowden and his kiss-and-tell with the press about several top-secret United States and British government mass surveillance programs. It doesn't matter that this is not a new issue, nor that his revelations specifically