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Jonathan MoranJuly 12, 2013 1

Integrated marketing management: orchestrate, then interact

This blog post focuses on clarifying what's important in integrated marketing managment, as shown in the second of three sections, titled Orchestration and Interaction. Often when I mention this product category – I receive perplexing looks due to the name we have given to this section in the full IMM visual. Previously we

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Customer Intelligence

Jonathan MoranJuly 10, 2013 0

Integrated marketing management: start with strategy and planning

My first post in this series provided an integrated marketing management visual of the full customer intelligence process. Admittedly, marketing is big and complex, so I thought I would help to take a section at a time to highlight what's important. In that colorful disk-shaped schematic, there are three sections that “float” on top of

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Customer Intelligence

Jonathan MoranJuly 8, 2013 0

Integrated marketing management: the big picture in one view

Having the right perspective matters in marketing. In particular, having the big picture view in mind while focusing on issues at hand or dealing with specific parts of the marketing function allows us to quickly prioritize tasks or even whole projects. I am sure we would all agree that marketing has become a complex

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Customer Intelligence

John BallaJuly 3, 2013 0

Brian Solis’ vision of the future: big opportunities

There are big opportunities in store for business in Brian Solis’ vision of the future, just as there are equally big opportunities for customers. They emanate from the importance of shared experiences, taking place with connected customers and which are fueled by great technologies. As is often the case, these

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Customer Intelligence

John BallaJuly 1, 2013 0

Brian Solis’ vision of the future: success metrics

The future of business will require new success metrics. Since the future of business has been established by Brian Solis as being about shared experiences with connected customers enabled by great technologies, the next logical question might be whether or not those same technologies afford the ability to get new

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Customer Intelligence

John BallaJune 29, 2013 6

Brian Solis' vision of the future: shared experiences

Brian Solis has a vision of the future that involves shared experiences - many, many shared experiences. And his message for marketers is pretty clear - focus on shared experiences because that's what really matters. That's a pretty bold statement, but he backs it up with a rationale that's so simple and

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Customer Intelligence

John BallaJune 26, 2013 4

Brian Solis' vision of the future: connected customers

Brian Solis of the Altimeter Group envisions a future brimming with potential, and a key part of his vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for which new measures of success highlight many big opportunities. The connected

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Customer Intelligence

John BallaJune 24, 2013 5

Brian Solis’ vision of the future: great technologies

Brian Solis of the Altimeter Group has a compelling vision of the future - one which is replete with promise made possible by great technologies. But these great technologies come with a need to keep them in the right perspective (more on that below). In addition to great technologies, his vision of the future includes

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Customer Intelligence

John BallaJune 19, 2013 0

Balancing consumer privacy and effective marketing

When it comes to online customer data, marketers today have to balance a fine line between consumer privacy and effective marketing. The problem is that it’s quite easy for marketing to be intrusive, annoying and even creepy, so there is a risk that the abusers in our industry may prompt legislation

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Customer Intelligence

Family togetherness - the best Father's Day gift!

John BallaJune 16, 2013 8

Fatherly advice for marketers on Father's Day

Today is Father’s Day in the United States, so as I did on Mother’s Day with advice from moms, I gathered fatherly advice from my coworkers, and my friends and colleagues in other organizations to see if I could relate the words of wisdom to marketers. For some, the dads have chosen to

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