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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Tamara DullMay 19, 2014 0

“Hang on a sec, TV. I’m talking to Twitter.”

THUMP. Jolted out of a deep sleep, I intuitively sat straight up in bed. What had just happened? It felt like the house had just jumped. But wait: Houses don’t jump. Still groggy, I squinted at the clock across the room to check out the time. It was 6:25 A.M.

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Customer Intelligence

Jeremy Gutsche, the "TrendHunter" thinks we should awaken our innner "hunter instincts."

John BallaMay 16, 2014 0

Exploit chaos to compete effectively

We live in a world where chaos is increasingly the norm. And human nature when faced with chaos normally triggers a protective reaction - it could be a retreat, "circling the wagons," or other moves to preserve and protect. It's understandable, but in the world of business that reaction may also translate

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Customer Intelligence

Kecia Serwin, Vice President and General Manager of SAS Health Care & Life Sciences.

John BallaMay 14, 2014 1

Health analytics affects every industry

The health and life sciences industries affect all other industries on two levels – our employers and governments are heavily involved as influencers in payment systems, and as individuals we all engage directly with health care organizations. Because of those two reasons, people in all industries have a stake in

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Customer Intelligence | Data Management

Rachel Alt-SimmonsMay 12, 2014 0

The true meaning of customer intimacy

Maybe you’re like me – you work with (or within) a lot of large companies with big marketing departments. Everyone is crazy for “customer intimacy,” but what exactly does that mean? As much as I preach about knowing and understanding your customer – they end up as an aggregate: a

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Customer Intelligence

Ziggo customers need internet, TV and phone services.

John BallaMay 8, 2014 0

How Ziggo’s marketing puzzle pieces fit together

Have you ever worked on a jigsaw puzzle? You have hundreds of pieces to painstakingly put together and somehow at the end it all fits to make a beautiful picture. Some people love the challenge and others could think of few things more painful. Either way, a jigsaw puzzle is

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Customer Intelligence | Data Management

Diana DimaiutaMay 6, 2014 3

Today’s ad agencies: the new Mad Men of data

What does a day in the life of an ad agency look like? In Don Draper’s Mad Men world, it involved creative brainstorming and, yes, a lot of smoking and drinking at the office. Much has changed since the 1960s. With the exponential increase in digital data, today’s agencies are

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Customer Intelligence

Jonathan MoranMay 6, 2014 1

Gartner research positions SAS in leader quadrant for Marketing Resource Management

Recently, SAS was positioned well into the leader’s quadrant for Marketing Resource Management (MRM). This is a great accomplishment for our Customer Intelligence division – and highlights the hard work we have accomplished over the past two years. In this post, I wanted to provide a little more detail around

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Customer Intelligence

Rachel Alt-SimmonsMay 1, 2014 0

Dear Marketer: Do you know me? Sincerely, Customer

As marketers, many of us work in siloed organizations. Some companies organize around products, other companies organize around functions, and still others around geographies (and even some can make silos out of all of those areas together!). The organizational structures, processes and systems supporting these silos keep us from seeing

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Customer Intelligence

HBR Report: Lessons from the Leading Edge of Customer Experience Management

John BallaApril 29, 2014 0

New HBR report reveals six ways to improve customer experience

Customer experience management is not a new concept, but it garners a lot of attention for one very good reason - it really matters. As typical consumers now have greater access to goods, services and information than ever before, it's never been more critical to differentiate. And for business models more complex

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Customer Intelligence

Visual Analytics helps you see context in your data.

John BallaApril 26, 2014 0

Seeing context helps internally and externally

It’s hard to overstate the important of context. It provides clues when you are looking for answers, it provides texture and nuance to a story you might be telling, and it provides meaning to what might otherwise be random facts by revealing the connections between them. In the case of

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