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Customer Intelligence

Brian VellmureAugust 6, 2014 0

Leveraging the internet of everything to create a better customer experience

The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it’s request. You see it wasn’t asking me to do something that I’d never done

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Customer Intelligence

Scott Calderwood and Becky Simanowski of the SAS Digital Marketing team.

John BallaAugust 4, 2014 2

3 steps to better marketing emails

As mentioned in a previous post about how we try not to annoy our customers, we really make sure we're not just going through the motions in complying with anti-SPAM laws. And it all has to do with how we regard customer relationships - they're valuable and we want them to be based on mutual

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Customer Intelligence

Tamara DullAugust 1, 2014 5

Stop #7 in the Big Data Archipelago journey: the Data Security Isle

“Human errors and systems glitches caused nearly two-thirds of data breaches globally in 2012.” - Ponemon Institute and Symantec Nothing has accelerated the proliferation and sharing of personal data more than the internet. Some may disagree, but unless you’re living a technology-free life – by choice or not – then

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Customer Intelligence | Data Management

Tamara DullJuly 25, 2014 3

Stop #6 in the Big Data Archipelago journey: the Data Governance Isle

“Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate in a 10-day, SAS-sponsored executive roadshow. Jill Dyché, Vice President of SAS Best Practices, kicked off each event with a discussion on data

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Customer Intelligence

Not allowing a full opt-out is annoying.

John BallaJuly 23, 2014 1

We really must opt-out of annoying our customers

In the last two weeks I've put some effort into opting-out of emails. I can't read them all because simply get too many, so something has to give. In some cases, I signed up for the newsletter or opted in to something with every intention of keeping up, but it just became too much.

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Customer Intelligence

Jonathan MoranJuly 21, 2014 1

Move from mass marketing to customer decision management

You may notice that marketing is changing. Fewer credit card offers are hitting your mailbox. Fewer coupons for irrelevant products and services. There is a reason for the change. Organizations are beginning to understand that mass marketing alienates customers. Spray and pray doesn't work - so organizations aren't spending their

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Customer Intelligence

Tamara DullJuly 11, 2014 3

Stop #4 in the Big Data Archipelago journey: the Open Source Adoption Isle

“One does not discover new lands without consenting to lose sight of the shore for a very long time.” - André Gide Ever heard of OpenOffice, Hadoop, Android, Firefox or MySQL? If so, can you identify the common denominator between these software tools and applications? If you answered, “They’re all

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Customer Intelligence

Tamara DullJuly 4, 2014 5

Stop #3 in the Big Data Archipelago journey: the Integration Isle

“If you build it, he will come.” – From the movie “Field of Dreams” “Build it and they will come” is a popular quote often attributed to the movie Field of Dreams. But guess what? This quote is not from the movie; it’s actually a misquote. [See the actual quote

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