“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each

 “However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit the eastern United States came ashore in October 2012. Airbnb, an online matchmaker for travel rentals, was one of several organizations that immediately put big data to