Customer Intelligence Blog

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Tamara DullOctober 24, 2014 1

Connecting the data dots keeps these companies alive

What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? Here’s what I came up with: Presence. They’re all online; they have no brick-&-mortar presence. If their website or mobile app is unavailable, it’s as if they don’t exist. Primary

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Customer Intelligence

George Blankenship at the Premier Business Leadership Series.

John BallaOctober 24, 2014 0

George Blankenship on doing the impossible

Word-of-mouth references and first-person accounts are usually the best way to get the “real deal” on something. It’s how you can get unfiltered information that’s almost as good as having the experience first hand. With that idea in mind, I was more than pleased to hear George Blankenship share his

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Customer Intelligence

John BallaOctober 21, 2014 1

Does your loyalty program do what it’s supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs condition customers to expect discounts, and they don’t always cultivate loyalty. And the danger with that discount-driven scenario is that:

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Customer Intelligence

John BallaOctober 21, 2014 0

Exploring how to get in sync with mobile customers

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync

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Customer Intelligence

Senior Solutions Architect Suneel Grover

John BallaOctober 19, 2014 0

Want to predict your customer's next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how can you possibly predict what they’ll do? Well it turns out there are ways to do it quite effectively using data and analytics. One advocate of

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Customer Intelligence

Tamara DullOctober 17, 2014 1

Dear Facebook, it’s not you. It’s us.

Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings

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Customer Intelligence

The key to making sense of mobile is analytics

Jonathan MoranOctober 14, 2014 0

Leveraging analytics for mobile marketing

Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I was reading, one line stuck out to me on the first page of the paper: “The key to making sense of mobile

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Customer Intelligence

Tamara DullOctober 10, 2014 0

If you think data security is IT’s responsibility, think again

What do Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is

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Customer Intelligence

Infographic showing how customer experience management improves the bottom line.

John BallaOctober 8, 2014 2

Leading marketing excellence with analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting

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Customer Intelligence

Tamara DullOctober 3, 2014 2

The White House recently completed a study on big data privacy. Do you care?

“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and what it will expose about me. Heck, I’m even more afraid of people on the street with their smartphones who can take my picture without my permission and post it

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