Learn how marketing analytics is redefining the customer experience
![Connecting the data dots keeps these companies alive](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? Here’s what I came up with: Presence. They’re all online; they have no brick-&-mortar presence. If their website or mobile app is unavailable, it’s as if they don’t exist. Primary