Learn how marketing analytics is redefining the customer experience
![Understanding loyalty dynamics amid non-stop promotions Customer experience matters most for loyalty.](https://blogs.sas.com/content/customeranalytics/files/2014/11/Loyalty2.jpg)
‘These shoppers ain’t loyal’: The sentiment expressed in "Loyal," a song by American singer Chris Brown, struck a cord with me, particularly around consumer behaviour. Whilst Brown may be decrying the erosion of loyalty in a very different setting, it's not a stretch to imagine how his lyrics might ring