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Amanda MacDowellDecember 29, 2014 2

The art of possibility: connected vehicles and big data analytics

Decades of Westernized television and cinema have featured fantastic imagined car technologies, including many that now actually exist. Think of the autonomous car from Knight Rider and today’s self-parking capabilities. Or the ongoing James Bond series with tracking devices that resemble the well-established GPS systems in our cars, phones and

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Customer Intelligence

This infographic summarizes some of the findings of this reseach report.

Pamela PrenticeDecember 19, 2014 2

Seven things to know about holiday shoppers

Everybody cares about the holiday shopping season. For retailers, it can account for as much as 30% of annual sales according to the National Retail Federation ("NRF"). For many individuals, it can be the best time to score great deals on presents for loved ones. For the overall economy, the impact of the

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Retail

Customer Intelligence

Black Friday is the fourth Friday in the month of November.

Andrew FowkesDecember 17, 2014 0

Black Friday lessons from both sides of the Atlantic

Few of us can have missed the scenes of frantic shoppers searching for that ultimate bargain on Black Friday. This is something fairly new in the UK, having originated in the United States to refer to the Friday following Thanksgiving Day. Legend has it that ‘black’ refers to the first day of the

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Retail

Customer Intelligence

Anne-Lindsay BeallDecember 15, 2014 0

3 ways retailers are modernizing with analytics

You’re a retailer, it’s the holidays, data is flooding in from all points (if you’re lucky), and the last thing you want to hear from the higher-ups is that you need to “modernize.” And what do they actually mean when they say modernize anyway? Well, modernizing doesn’t have to mean scrapping

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Retail

Customer Intelligence

Tamara DullDecember 12, 2014 2

Are you kidding me, Facebook? Oh, you got it right.

In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant

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Customer Intelligence

Artfully conceived, scientifically executed.

John BallaDecember 11, 2014 2

Why the "art" of marketing still matters

There has been a lot of attention given in this blog and elsewhere to this idea of marketing becoming more "scientific." And for good reason - because it's actually happening. It's all about big data, digitization, the importance of search, the empowered (social) consumer, the Internet of Things, and how

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Customer Intelligence

Accurate targeting - like playing darts.

Rachel Alt-SimmonsDecember 10, 2014 1

When science gets ahead of art

I recently worked with a company (we’ll call them ABC, Inc.) on a customer segmentation strategy. This particular organization has a predefined set of marketing campaigns that they would send to all of their customers. There was no differentiation in the messaging or channel. We created a number of predictive

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