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Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Showing a television and a viewer with a remote.

John BallaMay 18, 2015 0

Television Upfronts explain the impact of content marketing

Television is a great equalizer – everyone has one or surely knows what it is, making it easy to relate to. For instance, just about anyone could tell you their favorite program. In my case right now, it would have to be a tie between Scandal and Modern Family. So as a devotee

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Customer Intelligence

Angela LipscombMay 15, 2015 0

How analytics serves up a great customer experience

Things haven’t changed as much as you’d think. Some 14 years ago, as a young whippersnapper in customer analytics PR, my interviews often centered on tearing down silos and building a 360-degree customer view. Still do. But while we mulled over the mechanics of understanding the customer through analytics, we

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Customer Intelligence

Dr. Charles RandallMay 12, 2015 0

What can the geeks learn from the artists?

The unstoppable rise of the data scientist in marketing has transformed the industry. Previously seen as creative, intangible and emotional, marketing has gone under the knife of measurement and awoken in a strange new binary world. But before we consign creativity to the work of algorithms and witticisms to machine

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Customer Intelligence

Mom and her 2 children in a Scottish phone booth.

John BallaMay 10, 2015 0

More advice for marketers from moms

Once again Mother’s Day has arrived and we all should take a moment to honor our moms. To that end, I’d like to reprise a post from two years ago, Happy Mother’s Day: advice for marketers from moms, and add some more motherly advice to guide us in marketing. Many thanks to

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Customer Intelligence

SAS Analytics helps retailers get merchandising right.

Brittany BullardMay 8, 2015 0

Predicting customer preference evolution in retail

Not so long ago, I started my retail/merchandising career in the juniors division at the corporate office of a retailer. It was so exciting to be in a place where I could wear the clothes that I worked with, and I was sure that picking out cute clothes all day was what I

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Retail

Customer Intelligence

Anticipation is at the heart of an agile, digital marketing strategy.

John BallaMay 6, 2015 0

Anticipation: the heart of agile, digital marketing

Think back to the best restaurant experience you’ve ever had - what made it memorable? Location, quality and ambience all matter, but for me, the truly great experiences have always been where the service was exceptional. In a small handful of cases, it was as if the servers anticipated my

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Customer Intelligence

Art and science blend naturally in nature.

Dr. Charles RandallMay 1, 2015 1

What can the creatives learn from the statisticians?

Clever words, beautiful imagery and exciting creativity have long been marketing’s domain. But an alternative view of the world has emerged and is creating a divide. With the rise of big data, relentless objectivity and the unceasing quest for measurement we must welcome the data scientist. Surely all true marketers

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Customer Intelligence

Heather LoweApril 28, 2015 0

Using analytics to delight customers at Scotiabank

In every industry, there’s one perennial challenge - how do you consistently delight your customers? How do you show them that you instantly know who they are, no matter when or where they interact with you? How do you turn them from lukewarm acquaintances to passionate brand evangelists? Scotiabank has

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Customer Intelligence

Gartner named SAS a leader in campaign management the 9th year in a row!

Jonathan MoranApril 24, 2015 1

SAS a leader in the Gartner Campaign Management Magic Quadrant, again!

A strong campaign management platform is just one of the ingredients needed to allow brands to provide contextual customer experiences across a plethora of channels. And for the ninth consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management based on completeness of vision and

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Customer Intelligence

John BallaApril 22, 2015 0

Celebrate Earth Day with better marketing

Today is Earth Day – an annual event that began in 1970, which is considered by many to be the spark of the modern environmental movement. Recycling, environmental impact consideration, resource conservation and similar concepts are all rooted in the idea that as humanity grows and evolves, our impact on

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