Customer Intelligence Blog

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Susan QuinnJune 22, 2016 0

Brand equity is built on customer experience

When it comes to strong brand equity, everyone in the organization has to have a seat at the table. Brand equity is the result of positive interactions and transactions between the consumer and brand – across all touchpoints and all communication channels. It is built over time by brands being

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Artificial Intelligence | Customer Intelligence

Jonathan MoranJune 6, 2016 2

How artificial intelligence will enhance customer experiences

There's no doubt that artificial intelligence (AI) is here and is rapidly gaining the attention of brands large and small. As I talk to customers and prospects, they are interested in understanding how AI and its subcomponents (cognitive computing, machine learning, or even deep learning) are being woven into various

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Customer Intelligence

Adrian CarrJune 1, 2016 0

Real-time decisioning: Is it always your best option?

I wanted to share some thoughts about when real-time decisioning is actually necessary. I guess the reason for wanting to do this is to balance the view that everything can be actioned by trigger event campaigns executed in real time. So have a look at the graph below – with

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Customer Intelligence

Suneel GroverMay 25, 2016 0

SAS 360 Discover: Predictive marketing's new secret weapon

In April, SAS 360 Discover was introduced at SAS Global Forum 2016. Since my career started at SAS over five years ago, I have been anticipating this important announcement. In my opinion, this is a major breakthrough for the space of digital intelligence. In my first year working at SAS, I learned of research and

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Customer Intelligence

Wilson RajApril 21, 2016 0

SAS 360 Discover: Elevating the role of customer insights for confident digital marketing

Generating rich customer insights – the centerpiece of successful marketing efforts – is more arduous and crucial in today’s digitally saturated world. Brands must not only understand their customers across all touch points, but analyze and glean patterns from their behavior, and quickly respond to the faintest signs of changing

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Customer Intelligence

Michele EggersApril 20, 2016 0

Join the customer intelligence conversation

I’m a marketing technology marketer. I need to practice what I preach. Not a day that goes by (well, okay, not a workday goes by) that I’m not talking about the importance of optimizing the customer journey. But, it’s not just about acquiring new customers and cross-selling new products. It’s about creating

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Customer Intelligence | Data Management

Jonathan MoranApril 20, 2016 0

SAS Customer Intelligence 360: Digital discovery and engagement brought into focus

Just last weekend, I was considering buying a new camera lens. I already had a few brands in mind, so I looked online at their websites to learn more about their product information. I was able to conduct a comparison on different brands and lenses to narrow down to a

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Customer Intelligence | Data Management

Brittany BullardApril 18, 2016 0

Structured versus unstructured data in retail

Of course everyone has heard all the hype on big data and how it can help business’ become more successful. But have you thought about the different types of big data? How the different types of data can support different initiatives within your business? Structured versus unstructured data in retail

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Retail

Customer Intelligence | Data Management

Suneel GroverApril 15, 2016 0

Introduction to SAS for digital personalization and attribution

As promised a couple of weeks ago, I am very happy to share Part 2 of a webcast series highlighting how SAS participates in the space of digital analytics for data-driven marketing with applications for personalization and attribution. Before launching the video, let me set some context for what you are

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Customer Intelligence

Albert DerasseApril 13, 2016 0

The role of contextual marketing for in-store sales

All of us we have had the unfortunate experience of going to a store and encountering a salesperson who is unable to give us expert advice about a product or service. It’s not because salesperson is unwilling to help us, but rather because he or she does not know in

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Retail

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