![How to manage the world’s longest grocery list](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Every night, I drive right by our favorite grocery store on my way home from work, so I usually call home to see if we need anything. Sometimes the list gets long and I have to pull over to write it all down. That’s how I manage our grocery list.
Every night, I drive right by our favorite grocery store on my way home from work, so I usually call home to see if we need anything. Sometimes the list gets long and I have to pull over to write it all down. That’s how I manage our grocery list.
I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing - Two Drink Minimum.” I found it so funny until I realized that my friends in IT and
This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System is a calculated means to better serve our prospects and customers, while moving us along a continuum of turning our marketing data into more of
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer
As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan
How do marketers help to fight terrorism? Today I experienced one way...run a top-notch conference that allows private sector banks, law enforcement and regulatory agencies to come together and collaborate with an objective to stop Terrorism Financing. Just two days before the anniversary of the largest terrorist attack on US
I came across this blog by Jim Sheppard (@seosheppard) last week; The Evolution of SAS and Search Engine Marketing, featuring a video by Dr. Pat Stroh - VP, Analysis & Decision Support at IMPAQT. IMPAQT 'specialize in the data-rich, Search-specific area of online marketing' and in the video they
Before I begin, I should take a moment to introduce myself. I’m part of the product marketing team for SAS Customer Intelligence. I’ve had the word “marketing” in my title for more than a couple of decades, but still feel like I learn something every day. But then, marketing is
During the week of August 1 - 7, 2010, SAS Customer Intelligence will be making a big splash in the New York area and there are several ways you can catch up with us in person: CRM Evolution Conference & Exhibition This event begins on Monday, August 2 and ends