Tag: social media

Customer Intelligence
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MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.

Customer Intelligence
Justin Huntsman 10
Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with

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