I was in a meeting this morning with some of SAS’ most active social media marketers: a solid group of smart folks who understand the value of social media and are integrating social into their campaigns in practical, measurable ways that add real value. It’s always an exhilirating discussion. We’re
More and more, executives have questions about social media, and recently they have turned to me for answers. It’s clear they’re moving along the continuum of interest from ‘I’ll let this fad pass,’ to ‘wow, I best get on board this train before I get left behind.’ Because I grapple
I've always thought of myself as a doer. When other people are meeting and planning, I close my door, press mute and do things. For me doing means listening, experimenting, responding and writing - and it's nice to be recognized for what you do. I mention this because The Silicon
A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New
Today I am happy to present a great guest blog post from my friend, Michele Reister. Michele is a field Marketing Specialist in SAS' Education and Training group. Last week Michele attended the Event Marketing Summit in Chicago. And by 'attended', I mean attended! She sat through one workshop, one
Our SAS blogs are getting hit hard with what I can only describe as contextual spam, or maybe intelligent spam. I've heard several other people mention it lately, including Chris Brogan in a post called "Thoughtful Blog Spammers Welcome." Basically, the comments are relevant to the content of the post
My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.
My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with
Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with
One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe,
